300+
Artists
Convention
Format
Medium-High
Scalability
Mature
Stage
About
Pura Tinta Fest is a cultural convention supporting large-scale attendance, exhibitors, and artists while preserving cultural identity. It brings together 300+ tattoo artists for a multi-day celebration of tattoo culture.
Pura Tinta Fest demonstrates the repeatable convention model within the ZV Holdings portfolio. The format — exhibitor booths, live demonstrations, competitions, and music programming — can be replicated across markets.
The convention model brings the tattoo community together at scale, creating powerful cultural moments that drive brand loyalty and recurring attendance year over year.
Revenue comes from ticket sales, booth rentals to artists and vendors, and sponsorships. The convention model has proven resilient with consistent attendance growth year over year.
Key Highlights
300+ tattoo artists per event
Largest tattoo convention in Central America
Multi-day format with live tattooing, competitions, and music
Strong cultural identity and community loyalty
Revenue: Ticketing + Booth sales
Gallery
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